Thoughtfulness
We take the time to understand the business before deciding what to build.
The Person Behind & Ko
Good ideas. Great people. Better ways of doing business.
Meet Kourtney.
Founder & Creative Strategist, & Ko
I’m Kourtney Fountain, the founder of & Ko.
I work at the intersection of business, marketing, creative, and technology. I love the details that make something look beautiful, but I’m equally interested in what makes it work.
The way a website guides someone toward a decision. The words that make a message feel personal. The systems that make a client’s experience easier. The technology that gives a business owner more time to focus on what matters.
To me, these aren’t separate things. They’re all connected.
And that’s exactly why I created & Ko.
A little about how I got here.
Before & Ko, I built Virtual Copilot around helping businesses manage the work that happens behind the scenes.
What started with virtual business support grew into something much broader.
Working closely with business owners gave me a firsthand understanding of how their businesses operate. I saw the relationship between their marketing, their customers, their websites, and the systems they relied on every day.
I also saw how often those pieces were disconnected.
A beautiful website that didn’t communicate clearly. A marketing campaign without the right follow-up. A repetitive process that could have been automated. A good idea that never made it past the planning stage.
Over time, my work expanded into digital marketing, copywriting, print design, website development, business systems, and AI-powered solutions.
& Ko brings those capabilities together under one brand.
More than a creative eye.
I care about how things look. I care even more about how they work.
I approach projects with a mix of creative thinking and practical problem-solving.
Sometimes that means developing a visual direction and writing the copy for a new website.
Sometimes it’s building an email marketing system, improving a client experience, or finding a practical way to introduce AI into a business.
And sometimes it’s connecting several of those things so they work better together.
I like understanding the full picture, asking the questions that need to be asked, and getting the details right.
Because the best solutions aren’t always the most complicated ones. They’re the ones that make sense for the people using them.
The People Behind the Work
Kourtney & Her Team
Independent thinking. Connected expertise.
& Ko is founder-led, but good work often calls for different kinds of expertise.
I lead the strategy, creative direction, and client relationships, bringing in creative and technical collaborators when a project requires additional capabilities.
That can mean support with design, development, content production, automation, or other specialized work.
The goal isn’t to build a complicated agency structure around your business. It’s to bring together the right people and skills for the work at hand.
You have a consistent point of contact, a clear direction, and a team approach built around your project.
What Matters to Us
Creativity with purpose
Beautiful work matters. So does clarity, usability, and the experience it creates.
Practical innovation
We’re interested in technology that solves real problems, not trends that create more work.
Attention to detail
The small decisions shape the final experience. We believe they’re worth getting right.
Genuine collaboration
The best work comes from understanding each other, communicating clearly, and working toward the same goal.
A Note from Kourtney
I believe business can be thoughtful, creative, and genuinely enjoyable.
You shouldn’t have to choose between having something beautiful and having something functional. Or between doing things properly and finding a more efficient way.
I created & Ko to bring those things together.
Whether we’re working on a single project or becoming a long-term part of your business, I want you to feel like you have someone in your corner who understands what you’re trying to accomplish and cares about getting it right.
— Kourtney
Let’s make something good happen.
Have an idea, a challenge, or a project you’ve been putting off?
I’d love to hear about it.